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| Marketing a home has changed dramatically in just a few short years. It wasn’t that long ago that selling a property meant sticking a for-sale sign in the front lawn and taking out an ad in the local paper. Those days have changed!Real estate marketing isn’t just print advertising anymore – or radio, or TV, or direct mail, or even online, social media, blogs or Twitter. It’s ALL of these marketing tools and more. And it’s critical if you’re thinking about selling your home to select a REALTOR® and a brokerage that understands how to market in the digital age.
When it comes to digital and social media marketing, Coldwell Banker Residential Brokerage leads the way. We deploy a comprehensive, cutting edge marketing strategy that capitalizes on all the important new digital channels without forgetting the traditional marketing tools that still work well. Why is digital marketing so important when it comes time to sell your home? Consider this:
As the leading brokerage in Northern California, we have been at the forefront of the revolution in real estate marketing, deploying a multi-pronged marketing strategy to reach consumers in the channels they use today – and that’s increasingly online, social media and mobile communications. While some other real estate brokerages still rely primarily on traditional and limited marketing programs, we understand the vital role that social media and digital sources play in effectively selling a home to modern consumers. At Coldwell Banker Residential Brokerage, we like to think about real estate marketing as spokes on a wheel. These various marketing tools, like spokes, may be pointing in all different directions. But they all work together, overlapping, reinforcing each other, and all pointing back to the center of the hub. That hub is our website, CaliforniaMoves.com, and by driving traffic to it, we are also increasing the visibility of your listing. Earlier this year, we launched a comprehensive new digital marketing initiative which leverages Google advertising, local TV station websites, a wide variety of popular real estate sites, YouTube videos, Facebook, Twitter, and many of the other top-ranked social media sites -– in addition to major print publications. It’s estimated that this new digital marketing program will attract an additional three million viewers every month and help drive more potential buyers to CaliforniaMoves.com, our Coldwell Banker Residential Brokerage website, and again, ultimately to your listing. Real estate marketing has indeed changed dramatically over the years. So it’s more important than ever to work with a REALTOR® that “gets it” and truly understands how to use a cutting-edge digital marketing program to sell your home. For more information about Coldwell Banker Residential Brokerage’s digital marketing strategy and how it can help you sell your property or help you find your next home, please contact me today. I’m ready to help! |
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Start building your memories,
as you turn your house into a home.
As you might guess, this document is a compilation of information from our own efforts as REALTORS, as well as input from other REALTORS in our Coldwell Banker office. I hope it has been of value to you. Don’t hesitate to email us with any suggestions that will make this document better for you and your fellow homeowners!
Be sure to follow us on Facebook at 
www.Facebook.com/ElkGroveRealEstate. For information about properties available for sale and for more information for buyers and sellers, please visit our website at www.ElkGroveRealEstate.com and don’t hesitate to give us a call or drop us an email with your questions.
| ©2013 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned by a Subsidiary of NRT LLC. If your property is listed with a real estate broker, please disregard. BRE License #01908304 |